Tattooing has slowly emerged from a trend to a form of a fine art. Just like jewelry and clothes, tattoos are seen as extensions of a person’s belief and personality. With an increase in the general acceptance of Tattoos in the society, markets are expanding. Many tattoo artists or people who understand the dynamics of tattoo business, get interested in increasing setting up their own shop. You don’t necessarily have to be a tattoo artist to own a tattoo shop, but you must have a deep understanding of all aspects of tattoo business.
Steps to open a tattoo shop –
Business Plan – When you think of setting up a tattoo shop, you are basically setting up a new business. You must know your business model well enough before going ahead.
What you must know beforehand?
Product/Service – You are providing a service of tattooing to your customers. You can also add body piercing to your menu for attracting more customers.
Revenue – Your customers are going to be the source of revenue for you and you can estimate the total revenue by multiplying your charges per customer to total number of customers in a month.
Market – Find out, who are your potential customers, where are they and how will you reach them? Setting up a shop in a crowded marketplace helps a lot. Find a suitable location to attract a lot of customers.
Competition – Find out, if there are any other tattoo shops around where you are thinking of setting up your own. Estimate, how much your business will be impacted due to competition. Understand, how will you be able to compete with your competitors.
Branding – You need a nice name and a good design for your shop, which is unique and impresses your prospects with your talent. Same logo or design and name will be used for promotions.
Promotions – Find out which marketing channels, you are going to use to promote your shop. There are various social media channels, you can advertise on Television or use print media, etc.
Budget – You need to estimate how much you need to invest for setting up a shop. The average cost for setting up a tattoo shop can be around $15,000, but it can vary according to the factors such as location, tattoo artists you are hiring, equipment you are using, etc.